Jack in the Box Bag Sniff

In the new Jack in the Box commercial the lady is famished while at work.  Nobody panic, there is Jack with a bag of his "food"!  The lady grabs the bag, sticks her mug in it, and takes a big whiff.  Surprisingly she does not keel over right there or begin throwing up uncontrollably.  In the commercial the smell of the bag quenches her appetite.  Thank god for Jack in the Box!  (Those words have never been uttered before 2 am, ever.)

Whoever thought this commercial up has obviously never stuck there nose in a bag of dogshit/Jack in the Box.