Subway

Whoever came up with the "Five Dollar Foot Long" song should be beat with a five foot long steel rod.  Instead of spending the millions of dollars on these advertising spots that run every commercial break, maybe you can spend that money on purchasing edible deli meats for your sandwiches.  North Koreans think those deli cuts are disgusting.  Offering an affordable sandwich is great, but at least make it tolerable.  After you accomplish making a good, affordable sandwich, put your marketing team in a Subway truck and drive it off a cliff.